I've been using a 15W bulb for over a year without an issue. Recently I made some changes to my wifi setup and wanted to put the bulb on a different SSID. I changed the configuration in ESPHome and hit Load. The bulb turned on at the end, but it's no longer visible to my network and won't go back into loading mode no matter how many times I cycle power. I guess it's just an expensive regular LED now. Too bad because it's the brightest smart bulb I owned. The previous 3 bricked and are in the landfill, but at least this one turns on. I really wish there were a foolproof way to reset the bulbs without prying them open.